Lead Motion Design
RABBIT HOLE
For the launch of Rabbit Hole Season 1, a vibrant 360° motion campaign was developed to capture the essence of the show and engage audiences across multiple platforms.
NYC 3D BILLBOARD
For Rabbit Hole Season 1, we transformed the iconic Megazilla screen in Times Square into an unforgettable showcase of intrigue and technology. The 3D billboard featured vibrant elements from the motion graphics package, seamlessly transitioning into a dynamic panel of 3D CCTV cameras.
As the cameras came to life, they scanned the surrounding area, creating the illusion that they were tracking pedestrians below. This interactive element blurred the lines between fiction and reality, pulling passersby directly into the show’s mysterious narrative.
The combination of bold visuals, cutting-edge 3D technology, and a location as iconic as Times Square made this activation a standout moment, capturing attention and immersing viewers in the world of Rabbit Hole.
GRAphics package
For the launch of Rabbit Hole Season 1, a vibrant 360° motion campaign was developed to capture the essence of the show and engage audiences across multiple platforms.
Our work included a live-action motion shoot complemented by 3D talent scans, which allowed us to seamlessly blend real and digital elements. We developed a versatile motion graphics toolkit, crafted eye-catching digital out-of-home billboards, and delivered a show-stopping custom 3D billboard displayed in the heart of Times Square.
The result was a cohesive, visually dynamic campaign that captured the intrigue and energy of Rabbit Hole, immersing audiences in its world while setting a bold tone for the series debut.
3d SCAN TECHNOLOGY
For Rabbit Hole Season 1, we utilized state-of-the-art 3D scanning technology to bring Kiefer Sutherland and the cast into the digital realm with incredible detail. This process allowed us to create lifelike 3D models of the actors, capturing every nuance—from facial expressions to wardrobe textures.
These scans became the foundation for integrating live-action footage with motion graphics, enabling seamless transitions between the real and digital worlds. The technology also played a key role in creating immersive assets for our 360° campaign, including the striking 3D billboard in Times Square.
By combining cutting-edge tech with creative design, we delivered visuals that pushed the boundaries of traditional storytelling and set a new standard for campaign innovation.
THANK YOU
Executive Director:
Matt Hernandez
Design Director:
Chris Kneller
Lead Motion Designer:
Kelly Bolton
SR Motion Designer:
Moravia Roman
