Art Direction / Lead Motion Design
NFL 3D BILLBOARD
To launch the NFL on Paramount+, we set out to make a bold statement in the heart of Times Square.
“Tackling” this project
Tasked with transforming the iconic Megazilla screen, I created a dynamic 3D experience that captured the energy of the game and the excitement of the brand.
Using advanced simulation tools in Cinema 4D, I filled the digital space with NFL-branded footballs, creating a visually captivating scene. The footballs cascaded through the floor in a seamless transition, delivering a powerful, motion-driven design.
What truly set this project apart was the integration of a live broadcast within the 3D billboard—a first-of-its-kind execution. The result was a memorable, high-impact activation that celebrated the NFL and redefined what’s possible in 3D billboard design.
a fIRST OF IT’S KIND!
For this project, we set out to redefine what a 3D billboard could achieve. Rather than creating a traditional 3D display, we aimed to innovate how the NFL could engage audiences in this unique format.
In a first-ever for this screen, we broadcasted a live view of the game and seamlessly integrated it into an immersive 3D environment. The result was a dynamic, real-time experience that brought the energy of the field to life in a whole new way, captivating fans and redefining sports advertising.
This groundbreaking execution highlighted the power of combining cutting-edge technology with creative storytelling, setting a new standard for live sports promotion.
THANK YOU
Executive Director:
Matt Hernandez
Design Director:
Michael Sutton-Long
Art Direction/Lead Motion Designer:
Kelly Bolton